Add it to your E-mail footer

Every email you send is an opportunity. Add a simple line such as:

Take a 3D walk around our nursery here.

This works brilliantly in:

✅  Enquiry replies

✅  Waiting list confirmations

✅  Staff recruitment emails

✅  Parent communications

It reinforces your professionalism and builds trust instantly.

The more people explore it, the warmer your enquiries become.

Embed it Prominently (not hidden!)

Your tour should not sit on a quiet sub-page on your website. Best practice...

✅  Homepage banner button - “Take a Virtual Tour”

✅  Have a dedicated “Explore Our Nursery” page

✅  Embed the tour or a link above your enquiry form

✅  Include it in your Google Business Profile posts

The easier it is to find, the more it will be used.

Use QR Codes Everywhere

Make it effortless for people to access your tour. Add a QR code to...

✅  Brochures

✅  Flyers

✅  Pull up banners

✅  Reception Desk Signage

✅  Window Posters

✅  Business Cards

✅  Exhibition Stands

Make it easy for Parents so they can scan and explore your setting instantly — no searching required.

Run a 'Spot the Detail' Competition

Gamify your tour and encourage people to explore the space.  For example...

✅  What’s on the third shelf above the door in the baby room?

To enter, they submit their answer via a short web form (name + email).

This helps drive traffic, increases time spent in the tour, builds your enquiry list and creates fun engagement.

You can use this seasonally too for Easter Hunts, Xmas promotions or at other times of the year.

The more people explore it, the warmer your enquiries become.

Promote it Regularly on Social Media

Don’t just post it once - make it part of your ongoing content. For example...

✅  Take a walk around our baby room today... 👣

✅  Thinking about September places? Have a look around from home.

✅  Short reels showing a screen recording of someone exploring the tour.

✅  Highlight specific areas: outdoor space, sensory room, sleep room.

✅  Pin it to the top of your Facebook page. Add it to your Instagram bio link. Share it again before key intake periods.

The more people explore it, the warmer your enquiries become.

Host a Virtual Open Day

Promote a specific date and time for people to view your tour.

Set up a dedicated web page with your tour with options for visitors to 'Chat Now' or 'Book a Call' so parents can easily get in touch.

Encourage families to...

✅  Explore the tour online

✅  Call up for a live chat

✅  Book an in-person visit

✅  Join a scheduled Zoom Q&A session.

It's particularly effective before a new term, during busy enquiry periods and when places are limited.

Use it to Pre-Qualify Enquiries

When someone enquires, send the tour link straight away. This means...

✅  They arrive on-site more informed

✅  Visits are more focused

✅  Staff time is used more efficiently

✅  Conversations are warmer and more confident

Many settings report that parents who’ve taken the tour are already engaged when they arrive which helps them make a decision whilst visiting.

Share it with Extended Family

Decisions are rarely made by one person.

Grandparents, partners and relatives often want reassurance — especially if they live further away.

Encourage families to share the tour link so everyone can explore together.

This strengthens emotional confidence before the first visit.

Use it for Recruitment

Virtual tours aren’t just for parents.  They help...

✅  Prospective staff understand your environment

✅  Candidates feel confident before interview 

✅  Showcase your culture and professionalism

Add it to job adverts and recruitment emails.

Enhance Your Tour with Premium Branding

Want to take your virtual tour up another level?

Our Premium Branding Upgrade adds your logo, custom navigation menu, enquire now button and clear calls-to-action to create a fully branded, conversion focused tour — see what’s possible here...