How Parents Really Choose Nurseries in 2026

Parents who view a virtual tour are 3.9× more likely to book a visit.  Yet many nurseries still rely on photos alone.

Download the Free 2026 Research Report  to understand:

• How modern parents research and shortlist nurseries
• What actually increases enquiries and bookings
• Why virtual tours are fast becoming a competitive necessity

This research explores how parents now research, shortlist and ultimately choose nursery provision, and the growing role that digital tools play in that decision-making process. Covering everything from Parent Engagement and Booking Behaviour to Cost Savings and Operational Efficiency. 

Based on real-world data from the UK childcare sector and wider education, property and digital marketing research.

Inside the Report you'll discover...

✔ Why parents who view a virtual tour are 3.9× more likely to book a visit
✔ How nurseries using virtual tours see 15–40% more enquiries
✔ Why virtual tours lead to 20% higher conversion rates
✔ How Google rewards nurseries with virtual tours with up to 50% more website visits
✔ The true cost of traditional open days — averaging £2,847 per year

A unique 10-page report all backed by industry data - not opinion.

This Report is ideal if you are...

• A nursery owner or manager responsible for marketing
• Looking to increase quality enquiries, not just traffic
• Frustrated by time-wasting visits or low-intent parents
• Curious about whether virtual tours are worth the investment